Market segmentation on event industry Essay Example | Topics and Well Written Essays - 2000 words

Market segmentation on event industry - Essay Example However, it is worth noting that the marketing concept revolves around goal achievement, customer orientation as well as integrated efforts between the various marketing players (Quang, 2013, p. 6). Research studies that have been done in the recent past reveal that majority of modern marketing techniques are used to deal with consumers’ behaviors. The information that marketers get from the consumers is thus seen to be very important while deciding on the appropriate marketing procedures as well as practices in order to achieve efficiency within the market. This describes why majority of modern marketing revolves around consumer behavior while carrying out a market analysis, target market selection, market-mix determination as well as the marketing strategies mostly reliable within a certain market segment (Bello, 2008, p.1-4). This therefore explains the various marketing mechanisms that are in use today, and which are determined by the consumer behaviors exhibited. For inst ance, Singh and partners reason that human behaviors in purchasing as well as consumption are greatly influenced by attitudes or preconceptions about the specific product or service. This imply that consumers are driven by some preconceived ideologies about goods or services and this influences the decision making process by the consumers. Attitude would refer to the ideological conception that exist in one’s mind about the product and which greatly influence the buying habits of the consumer. They sought to study the consumer behavior and the green marketing through special focus on gasoline products. By collecting data through surveys and then analyzing them through regression method, the group found supportive evidence that the consumers’ behaviors have greatly influenced the marketing procedures within the context of gasoline products in that most preference is now banked on the environmental friendly gasoline products. This has therefore the implications that majo rity of suppliers of the energy products such as the gasoline products are driven to market their products in ways that are most appealing in manners of environmental appeal. This explains the modern marketing mechanisms that are adopted by the firms dealing with such products (Singh et al, 2011, p.101). Market segmentation Marketers today have a tendency of responding to the customers’ behaviors through various mechanisms or ways. These ways are however dependent on customers’ behavioral response to the urge to have their needs and wants met. Among the major ways that have in the recent past characterized marketers responses to these behaviors is the market segmentation. This refers to the specialization of marketing approaches to focus to various market groups. This is by taking the consideration that the entire market frame is composes with different categories of people who could be potential customers. However, depending on certain group characteristic, the differ ent groupings require different approaches in marketing in order to be effective in targeting them. For instance, marketing strategies targeting the elderly may not be effective through the digital advertisement and promotions; whereas the technique would be most appropriate for the young generation segment. Marketers are continuously acknowledging the differences

Walmart and Ethics Article Summary Essay Example for Free

Walmart and Ethics Article Summary Essay The article was acquired from http://knowledge. wharton. upenn. edu/article. cfm? articleid=2999, titled Everyone’s Problem: Looking Beyond the Wal-Mart Bribery Case. This is article’s purpose is to show how common bribing of public officials is using Wal-Mart’s case as an example. Wal-Mart is still having issues building up their ethical perception to the public. They had many shareholders investing in Mexico and these shareholders wanted answers on why the bribery was overlooked by upper management. The article gives many examples of countries that regularly participate in acts of some kind of bribery or countries where it is socially accepted. Many researchers believe this bribery is hard to track because people won’t speak up and most activity happens under the table. However, ‘Shaun Donnelly, vice president of investment and financial services at the United States Council for International Business, a New York City-based nonprofit, says that â€Å"the trend is in the positive direction. The public sentiment is that bribery is not an acceptable way to do business. † ‘(1) On the other side of things William s. Laufer, Wharton Professor of legal studies in business ethics, thinks that even with increased FCPA enforcement that acts of bribery of public officials is still on the rise. In the case of Wal-Mart the only excuse to remotely explain these acts would be the difference in culture, and what is and is not socially expectable. This article argues that corporate political influence can increase acts of bribery. The authors of this article used appropriate examples and sources for their facts, and the quotes throughout the article were from people with prestige. I enjoyed this article and as a publisher I would print because it brings about factual evidence supporting a claim that there is an unseen uprising in bribery involving public officials. I believe a point was reached in that the case of Wal-Mart was used as example of corporate political influence. The author backed up his main idea with showing how common bribery among public officials is and the influence a big corporation can have on a countries government. This article does lack some evidence from the corporation’s point of view. The article could contain quotes and/or opinions from corporations themselves or top management. There probably is some other evidence out there countering that bribery on the corporation level is not abused so often. However, this article flaws are covered up by a strong main idea and conclusion. This article is very sound in that has factual evidence and quotes to back up a main idea that uses Wal-Mart as its main example.

Unequal distribution of resources in society

Unequal distribution of resources in society The following discussion will concentrate on social inequalities in health which have lead to the unequal distribution of resources in the society. Health inequalities refers to the differences in the prevalence of incidence of health outcomes between population groups and range by socio-economic groups and geographical area (Graham 2000). Gender which has socially constructed roles of female and male identity, can therefore compound health inequalities which generate the underlying socio-economic inequalities thereby affecting some social groups badly. Research on gender inequalities have developed but the rapid social change in the lives of men and women and an increased questioning of an oversimplified established wisdom about gender and health makes a critical retrospective timely development in social theory which raise new questions about gender inequalities (Fried, 2007). Gender inequalities in society lead to inequalities in health. Most societies give greater status and power to men and this has adverse impact on the health of women. Domestic abuse occurs mostly against women. Thus, womens health is profoundly affected by the ways they are treated and the status they are given in society (NHS Lothian, 2004). Distinct roles and behaviours of men and women in a given culture are dictated by their culture, gender, norms and values which gives rise to gender differences. Gender differences and gender inequalities can therefore give rise to inequalities between men and women in health status and the access to health care (World Health Organization, 2009). Apart from the internalized ideologies of gender that are acquired, all societies are structured around hierarchical systems whereby sex together with age form the vital organizing features. Gender differences in access to and control over key material and social resources result not only in inequalities of health and wellbeing, but also inequalities in power, knowledge, making independent decisions relating to sexual and reproductive decisions and to act on them in health seeking behaviour (Oakley, 1998). So, if biological predispositions form one basis for inequalities in reproductive health and cultural difference (Graham, 2000), then the distribution of resources within the household, family and community forms an additional layer of differences reflecting inequalities of gender. According to Walby (1997), gender norms and values and the resulting behaviours are affecting health in a negative way. Gender can be one of the major obstacles standing between men and women and the achievement of well-being. Women have lower incomes and make seventy-five percent of single pensioner households and are likely to bear inequality in health related to poverty (Scottish Executive, 2003).Walby (2000) writes that the actions of the European Union are limited by its primary concern with standard employment whereas women are often employed in non-standard forms such as part-time and temporary employment and thus many women do not benefit from its regulations. She went on to explain the extent to which the family form involves women as housewives or workers. This is therefore more complex than the use of gender norms because the different types not only by different types of values but also by the form of the welfare state. Gender as well as socio-economic position mediates exposure to material, psychosocial and behavioral risks (Annandale and Hunt 2000: 1996) Men have traditionally been exposed to the industrial injuries associated with skilled manual work yet women experience the disadvantages of contributing to affective disorder, poor home environment with heavy childcare responsibilities as well as low levels of social support since most women if they are employed, they are on low pay. Women bear extensive caring and nurturing responsibilities and a higher prevalence of poverty. According to Wobbe (2003) stress of making ends meet impacts the health of women leading to mental health illnesses. He explains that enforced childbearing, overwork and poorer access to food compared to men meant that womens life expectance in society was affected more than mens. According to Graham (2000) ,only females are exposed to problems relating to menstruation, pregnancy, abortion, miscarriage, childbirth and lactation. It is only women who experience breast or cervical cancer or pelvic inflammatory disease. (Lorber ,2000) says only men are at risk of prostate cancer, impotence or problems related to vacectomies. But, both sexes can experience infertility. Girls and women are at risk of more varied and serious sexual reproductive health problems than boys and men (Connell 2002). Gender based inequalities in health cut across and interact with class inequalities (Scott 1988)Thus, health problems such as iron deficiency, anaemia which is common among women, among the poor and in rural areas can result in highly class-specific patterns of reproductive morbidity and mortality among women. However males do have an excess mortality persisting through to later life. They are at risk of dying in childhood and adulthood from diseases such as heart attacks and strokes. Townsend and Davidson (1982:48) writes: The gap in life expectancy between men and women is the most distinctive feature of human health in the advanced society. The death of men in different social classes is in most cases double that of women leading to the cumulative health inequalities between the sexes. Gender and class therefore exert highly significant but different influences on the quality and duration of life in modern society. Connell (1987, 1995, 2002) analyses gender and health and writes t hat men was often reactive to feminism. Men was socialized into the sex-role system in ways which even though they were oppressive to women, they developed men in distorted ways as emotionally repressed and power oriented thus put men at greater risk of early death through suicide and heart disease. Feminist ideologies expressed through by rights and health oriented womens organizations aim at promoting the sexual and reproductive health services and restrictions on contraception methods that are thought to violate religious norms. Inequalities in access result from the denial of family planning services to the unmarried especially in the African culture and from requirements that married women must obtain their husbands consent among other restrictions. Annandale and Hunt (2000) say It is hard to argue that male-female mortality difference are statistical artifact. They suggest that female excess morbidity is socially constructed. Intense social pressure to conform to accepted ideals of masculinity therefore leads men to deny illness out of fear that it displays weakness and are less prepared to report symptoms or use health services compared to women. Health care professionals are faced with challenging social attitude to prevent and manage risk factors to ensure they do not lead to chronic health problems later in life. So professionals have a role in the prevention of abuse by taking challenging actions and condone violence and abusive behaviour that reinforce the gender stereotypes and underpin domestic abuse in women. Women need to be provided with appropriate response which is part of the high quality care that should be delivered. Professionals should feel confident, have access to training, support and adequate information to enable them to support women experiencing domestic abuse. (NHS Lothian, 2000) Professionals should be aware and able to recognize signs of potential abuse in women. They should respond to women in a supportive way and listen to them. The World Health Organisation (2000) say the goals of Gender and Womens Health Department are to increase health professionals awareness of the role of gender and inequali ty in perpetuating abuse, disease and death with the view to eliminate gender as a barrier to good health. The Department of Health (2000) aims to develop an approach to take into account performance management between health authorities about key health issues so as to make targets based on gender specific principles. Females and males think and act differently as a consequences of their socialization and of the gendered society (Walby 2004). The challenge still stands that healthy communities which recognize inequalities should be built and achieved by understanding social issues, changing they way things are done and accepting that the needs of people must be at the heart of everything a professional does. Working with individuals is vital on the part of health professionals and it is their duty to make service users welcome and comfortable especially the one-to-one support which should be client centred. Since women experience child birth, it is the health professionals duty to held the pregnant woman focusing on her individual needs and interest making her understand more about her health care and be able to make decisions about childbirth and caring for her baby. Women often approach health care professionals for help because they need up-to date advice on breastfeeding, solid foods, because the decisions made at the start of a babys life require sensitivity and understanding, thus mothers need reassurance and hence the need for health professionals to work with individuals. Even those women who might have suffered domestic abuse, it is essential to work closely with them individually reflecting on what happened and how best they can be assisted. When working with men as individuals , it should not only allow themselves to talk more openly about their problems, but helps the health professional to find out more about mens psychological ill health. Since most of them will be clinically depressed and the sense of isolation will be profound as they will not be talking to anyone about their concerns or feelings. Thus, health care should be accessible, approachable and achievable for everyone (Department of Health 2000). Working with group as stated by Drummomd (2000), it is essential to work with and understand the views of men and women of the local community for health promotions. The professionals should think laterally and work in small companies where men are under pressure. Services according to Drummond should be in youth centres, unemployment centres and many small groups in the community. The development of local strategic partnership offers opportunities or health authorities and local authority to discuss health issues. To build healthy communities, professionals need to work with local men and women by bringing them into partnership within the locality in which services are placed, working within a context of dialogue that leads to action. Young men are an especially different group to reach because they are not interested in the long-term results of an unhealthy lifestyle but can be persuaded to consider the immediate impact of current ill-health hence the need to change the way health is marketed. (Deville-Almond 2008) it is vital to work with peer support groups such as the prostate cancer a charity which offers men the opportunity to talk to other men to reduce embarrassment when discussing symptom thereby promoting autonomy. Townsend and Davidson(1988) states Inequalities exist also in the utilization of health services, particularly and most worryingly of the preventive services. According to the Health Promotion, women access health services more regularly and it is much easier for health professionals to consult women. Robinson, a community learning consultant explains that if health professionals are to work with men, they must go where they are thereby being flexible I delivering services. She further says that if one is a female professional she should not hesitate to go and work in a working mens club and talk about health issues as this would improve the younger mens health. The Department of Health (2000) argues that services should be sensitive to mens concerns and attitudes. The Health Department Agency (2001) says there should be more mens health clinics, telephone and online services should be developed since most men prefer the anonymity of such services. Opening hours should take into acco unt the commitment of people who work full-time. The role of occupational health services should be strengthened. Mens health needs should be taken into account by the local authority community thus providing the opportunity to take an over acting view of inequalities of all kinds. This essay has shown that women and men share many similar health challenges and the differences are such that the health women deserve particular attention. Even though women live longer men because of biological and behavioural advantages, their longer lives might not be healthy lives because of the biological and social processes they go through which carry health crisis and therefore require health care. Gender inequalities in health are therefore socially governed and thus actionable. Even in health, biology is not destiny, Sex and society, nature and nurture, chromosomes and environments interact to determine who is well or ill, who is treated or not, who is exposed or vulnerable to ill-health and whose health needs are acknowledged or dismissed (Equal Opportunities Commission 2002).

Manipulation of Lyrics in Shakespeares As You Like It Essay -- Shakes

Manipulation of Lyrics in As You Like It   Ã‚  Ã‚  Ã‚  Ã‚   While it is a comedy of the turmoil of love and the experimentation with gender roles and identity, William Shakespeare's As you Like It is a historical preservation of Renaissance music. The play is fraught with spontaneous song and poetry, yet Shakespeare strategically manipulates these musical elements. Specifically, the lyrics and poetry of the play function to establish a soundtrack and a direct appeal to their Elizabethan audience, while providing Shakespeare with a valuable shorthand for character development.    It is necessary to understand that music in Shakespeare's time functions as a complete renovation of sound, voice, and function. Paul Brian emphasizes that "whereas the music of the middle ages is predominately sacred, there is a great flourishing of ideas dedicated to secular topics, predominantly love, in the 15th through early 17th centuries" (1). From this comment, we can understand that the demand for love music and poetry in Shakespeare's time is indeed influential on As You Like It's musical content. In addition, Mason proffers that "the chief glory of Elizabeth's age was [...] the development of its secular vocal music, which reached a high degree of artistry. It did so, of course, because Elizabethans received perhaps even more enjoyment from singing together socially then they did from singing psalms together in church" (3). In this development of secular music and emphasis on communal singing, the numerous musicians and singers who painfully extend Shakespeare's cast of ch aracters should be seen as symbols of music's booming popularity in the Elizabethan age.    In scenes of As You Like It, we can see the influence of communal music on... ... As You Like It chooses a few individuals to symbolize the importance of music to an entire society, whether it is the merrymakers of the Forest of Ardenne or the inhabitants of Renaissance England.    Works Cited Brian, Paul. "Renaissance Love Songs Study Guide". 6 June 1997. Online. http://www.wsu.edu/~brians/love-in-the-arts/renaissance.html. 7 November 2002. Elson, Louis C. Shakespeare in Music. Boston: LC Page & Company, 1900. Long, John H. Shakespeare's Use of Music. Gainesville: University of Florida Press, 1955. Mason, Dorothy E. Music in Elizabethan England. Ithaca: Cornell University Press, 1958. Pattison, Bruce. Music and Poetry of the English Renaissance. (2nd ed). London: Methuen and Company, 1970. Seng, Peter J. The Vocal Songs in the Plays of Shakespeare: A Critical History. Cambridge: Harvard University Press, 1967.   

My Generation’s Greatest Challenge

President Barack Obama once said, â€Å"All across the world†¦increasingly dangerous weather patterns and devastating storms are abruptly putting an end to the long-running debate over whether or not climate change is real. Not only is it real, it’s here, and its effects are giving rise to a frighteningly new global phenomenon: the man-made natural disaster. † The President’s words make it clear that climate change is a great challenge which must be faced, and soon. However, it is not the government’s job alone to deal with this crisis. Stopping climate change will be my generation’s greatest challenge.One of the reasons why climate change is such a formidable obstacle is that the needed change will come slowly. One image that comes to mind is a frog dropped into a pan of scalding water. Of course, the frog will reflexively leap away from the danger. However, if the frog is immersed in lukewarm water, and the water is slowly brought to a boil, the frog will remain and will suffer a serious penalty. My generation is the frog, and â€Å"the man-made natural disaster† is the boiling water. The inertia of the past cannot be overcome in a short time. Consequently, the drastic changes needed to combat climate change will not be effected quickly.However, time is of the essence. Society’s prompt reformation of environmentally destructive habits must be the goal if my generation wishes to subdue this serious threat. To deal with this vast challenge, education as well as reeducation must be made priorities. Not only must scientific knowledge about climate change be made readily available to young people, but the desire for improvement must be instilled in them. As harsh as it may seem, teachers need to constantly remind their students of the worldwide destruction that will ensue should young people fail to act proactively.Likewise, reeducation must provide a jolt to the older generation, shocking it out of its passive stupor and igniting passion for change. Finally, motivation will play a key role in stopping climate change. Nothing will happen if no one takes action. Balancing the welfare of the earth with personal desires is mandatory. If people ultimately decide to place their comfort above the health of the planet, it would be akin to an act of war against humanity. Thankfully, climate change can be dealt with if everyone takes small, easy steps against it.This is of paramount importance. Because the earth is the foundation of all man’s success, life without a healthy earth would not be worth living. The greatest test my generation will face is the challenge of stopping climate change. While success may not come quickly or easily, resignation to the imminent prospect of global catastrophe is to abdicate all bonds to our fellow man. Although the world may already have gone a distance down the path to destruction by climate change, there is still hope if everyone takes personal responsi bility for the protection of the planet.

Corporate analysis research paper for Marvel Entertainment Essay

Research and Discussion Topic – Studio Entertainment & Media Networks Imagine time traveling within the last few decades – even present day and asking a young boy who he looks up to the most, or who he wants to be when he grows up. Unsurprisingly, he would blurt out, â€Å"Spiderman,† â€Å"Iron Man,† or â€Å"The Incredible Hulk!† These superheroes are only a few of the thousands of inspirational characters Marvel Studios has created in the last 70 years. Marvel World Wide Inc. is a media and entertainment-based company with an emphasis on consumer products, gaming, and film production. This company was founded in 1939 by Martin Goodman who initially called Marvel, Timely Comics (Wright). In the 1940’s not only did Timely Comics (now Marvel) create superhero fantasies they also expanded into a wider variety of stories, including horror, westerns, funny animals, mysterious crimes, war comics, jungle tales, romance, and even Bible and sport stories. This trend for genre expansion started to decline when the company not iced a huge consumer interest in their superheroes. They started to focus on turning normal misfit people into super natural creatures. Giving hope and aspiration to children, they, too, can become â€Å"super.† Unlike rival comics that based their superheroes on perfection, glamour, and staying within national borders. Marvel’s stories dealt with political issues, diversifying their savior of choice, and educating their audiences. When it comes to technology Marvel has expanded its horizons exponentially since its first comic books in the late 1930s. For Marvel, technology in the creation of films has been the trigger for their upward mobility of success. From using flipbooks to bring movement into the characters we now have the innovation of Chroma Key Compositing (green screnes) to breathe life within our icons. With this revolution artist can now create the most elaborate worlds and unlimited high pace scenes. Thank goodness, or we wouldn’t have a planet after all the battles in today’s movies. Not only has Marvel made a complete turnaround on the way people view the clash of superheroes and villains through film they have globalized their characters through merchandise, games, and entertainment. A large expansion has recently been released at Hong Kong Disneyland announcing the addition of The Iron Man Experience in 2016. This Marvel themed ride will be the first of many to  come into the p arks. (Disney Parks Blog) Of course, in every superhero story there will always be a villain to face. In the corporate world, the villain company for Marvel is DC Comics owned by Time Warner, Inc. Time Warner Inc. is a multi-national media corporation headquartered in New York City. As of 2010, it is the largest media and entertainment conglomerate and it is second largest conglomerate as for revenue. Time Warner is compiled of Warner Communication Inc., Time Inc., and Turner Broadcasting System Inc. This corporation excels in film, television and publishing. Time Warner Inc. owns HBO, The CW Television Network, Warner Bros, CNN, Castle Rock Entertainment, DC Entertainment, etc. DC Comics is a publishing unit from DC Entertainment and does extremely well at operating the American comic book market share as well as relating media. It produces well known characters such as Superman, Batman, Wonder Woman, Green Lantern, Flash, Aquaman, Justice League, Teen Titans and some villains incl uding the Joker, Catwoman, Lex Luthor, etc. The Walt Disney Company strives to excel in quite a variety of different segments. Of course, being a successful and global corporation, it generally comes with tough competition. It is the largest entertainment conglomerate as far as revenues (with Time Warner Inc. as a close second place). One of the five segments of The Walt Disney Company includes Studio Entertainment, which through Walt Disney Studios (formally known as The Disney Bros Cartoon Studios); the company does an excellent job by producing multiple award winning films throughout the decades. At the end of 2009, the Walt Disney Company purchased Marvel Entertainment for $4 billion. Both Walt Disney Studios and Marvel Studios are now working in conjunction for marketing and distributing matters. Marvel Studios produces characters such as Iron Man, The Incredible Hulk, Thor, Captain America, Fantastic Four, X-Man, Spiderman, etc. Now, if you aren’t a â€Å"comic book su perhero geek†, then you’re perfectly okay! In certain ways, The Walt Disney Company and Time Warner Inc. are evidently similar. The Walt Disney Company focuses on 3 main priorities: technology, innovation, and global expansion. Time Warner Inc. also focuses on these same priorities as well, although portraying these qualities through a different aspect. Both technology and innovation are displayed through various levels and different types of creativity, from both of these competitive entertainment studios. For example, different plots make innovation opportunities for both types of  super heroes. The DC Comic superhero villains don’t tend to kill†¦whereas, the Marvel Comics do. Marvel characters are usually pretty simple coming from simple backgrounds. The DC characters on the other hand, usually are more detailed with different super powers and more fantasy characteristics. Technology comes into play when Marvel Studio’s tend to use more graphic a nd uses light science fiction when creating their films. DC Studios tends to obtain a higher sci-fi storyline and image. At the moment, because Marvel Studios is a part of Disney, it makes it easier as far as global expansion goes. Currently, there is a new Marvel’s Iron Man attraction said to be opening in 2016 at Disneyland Hong Kong. It will be an addition to the Stark Expo, which is in Tomorrowland. Because the Disney and Marvel Studios collaboration is still quite new, this is mostly likely just the beginning of the Marvel Entertainment expansion. DC Comics on the other hand, has an annually comic book fan convention (Comic-Con). Each year, it is based in a different hosting city. In 2012, it was based in New Jersey and Comic-Con 2013, was hosted in Utah, in Salt Lake City. The next one (in 2014) will be held in California, San Diego. Sometimes there will be more than one event. Usually, there will be one within the United States and in past years, there was also a conve ntion held in Canada and United Kingdom. As you can see, the 3 main priorities (technology, innovation, and global expansion) are lucidly very important to both Marvel Studios and DC Entertainment and their parent corporations (The Walt Disney Company and Time Warner Inc). Both competitors are changing the film and entertainment industry rapidly and it will be a mystery as to see what the future beholds. Refernces â€Å"Comic-Con International: San Diego.† Comic-Con International: San Diego. 2013 San Diego Comic Convention, 2013. Web. 25 Oct. 2013. http://www.comic-con.org/ â€Å"DC Comics | Welcome to DC Comics.† DC Comics. Warner Bros. Entertainment Company, 2012. Web. 25 Oct. 2013. http://www.dccomics.com/ Staggs, Tom. â€Å"Disney Parks Blog.† Marvel’s Iron Man coming to Hong Kong Disneyland in 2016. Disney, 08 Oct 2013. Web. 25 Oct. 2013. . â€Å"Superhero Nation: How to Write Superhero Novels, Comic Books and Superhero Books.† Superhero Nation: How to Write Superhero Novels, Comic Books and Superhero Books. 2012. Web. 25 Oct. 2013. http://www.superheronation.com/ Wright, Bradford W. (2001). Comic Book Nation: The Transformation of Youth Culture in America. The Johns Hopkins University Press. p. 57. ISBN 978-0-8018-6514-5.